20 Better Calls to Action than "Learn More" for Churches
Calls to action (CTAs) are very important— especially on homepages. They encourage people to move past the initial virtual introduction...
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- Sep 3, 2020
- 2 min
On Website Psychology
I've talked a whole lot about websites lately. They were the topic of the last session in the course I wrapped up in late August and I've...
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- Aug 26, 2020
- 1 min
This is my new class and I think you're going to be as excited about it as I am!
I—along with sixteen churches—wrapped up this month's "Church Communications During COVID" course earlier this morning. It was...
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- Aug 18, 2020
- 2 min
Storytelling vs. Sharing Information
A whole host of you are going to roll your eyes when you see the title of this blog post. Previous clients. Current workshop...
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- Aug 10, 2020
- 1 min
A Communications Checklist (and a few extra thoughts)
This afternoon, I was preparing my notes for the church communications workshop I teach on Wednesday. I caught myself deleting a...
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- Jul 24, 2020
- 3 min
How to Increase Online Giving
Over the past few weeks, I have spent many hours on the phone in conversation with churches and church-based organizations. My goal is to...
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- Jul 18, 2020
- 0 min
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- Jul 16, 2020
- 2 min
6 Steps to Great Church Communication
Whether you are mapping out a longterm communications strategy for your church or you have something specific to communicate within a...
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- Jul 7, 2020
- 2 min
Introducing Digital Congregations
Dearest friends, family, and partners, Today, I am launching DigitalCongregations.com, digital communications consulting tailored for...
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- Jul 5, 2020
- 1 min
Graphic Design: Nevertheless She Preached
A few days ago, Nevertheless She Preached (NSP)—the conference that celebrates the voices of women in the pulpit—announced that its event...
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- Jul 5, 2020
- 3 min
Less Can Be More
A few weeks ago, I was spearheading a fundraising campaign and spoke on the phone to one of our biggest donors. Apologetically, she asked...
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- Jul 2, 2020
- 5 min
The Three Marketing Mistakes You Don’t Know You’re Making...and How to Fix Them
I’ve been in marketing and communications for ten years and I’ve worked with businesses and organizations ranging from hotels,...
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