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Advanced Social Media Strategy

  • Started Jun 1
  • 125 US dollars
  • Zoom

Service Description

This 4-part course is designed for churches that want to learn how to use social media for ministry, not marketing. It will teach you how to enhance and improve your current efforts, to stand out in the social space, and to develop and implement an effective social media strategy. Wednesday, June 1 | 2:00 P.M. ET Developing a Strategy There are two approaches to social media posting: one is strategy-driven and the other is content-driven. A strategy-driven approach is more powerful and saves time and resources in the long run. In this 75-minute session, we will: - identify the major components of a social media strategy; - determine your church's goals and objectives, channels, and audience; - clarify the differences between messaging buckets, campaigns, and curated sources. Wednesday, June 8 | 2:00 P.M. ET Building a Calendar Now that you have a strategy, you need to implement it. And you can't do that without a content calendar! In this 75-minute session, we will: - review the content calendar I develop for my clients, - discuss the required roles for implementation, - troubleshoot the most common challenges that churches face in this process. Wednesday, June 15 | 2:00 P.M. ET Branding & Writing for Social Media It is time to post! The competition for your followers' time and attention can be fierce. The secret is to not compete, but rather to set yourself apart. In this 75-minute session, we will: - discover the rules of writing for social media, - work through the fundamentals of branding, - help you begin to develop your church's voice and tone. Wednesday, June 22 | 2:00 P.M. ET Social Media Advertising If your church is interested in advertising on social media platforms, you can do a lot with even a small investment. In this 75-minute session, we will: - introduce you to the ins and outs of social media advertising, - answer churches' most frequently asked questions, - compare and contrast the available advertising options. In addition to the four 75-minute sessions, workshop participants will receive the recordings and slides from each class in case they are unable to attend. Each week, office hours are offered for one-on-one conversation.

Upcoming Sessions

Contact Details


1317 North Van Dorn Street, Alexandria, VA, USA